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On this occasion we invite you to listen to not one, but two outstanding interviews with leading figures in the crypto world.
Bitget partners with La Liga and its COO gives us the details
In a recent interview on Crypto OGs, Vugar Usi, COO of Bitget, shared news about the exchange’s partnership with La Liga Española de Fútbol.
The alliance between Bitget and La Liga not only raises the visibility of the platform, but also seeks to bring the world of soccer and cryptocurrencies closer to millions of fans. Usi highlights that this collaboration aims to connect Bitget with a massive audience, reaching 2.5 billion people worldwide. “We want to bring soccer into people’s lives in an innovative and engaging way, and La Liga is the perfect league to achieve this,” says Usi.
Bitget has been working hard to position itself as a leader not only in the cryptocurrency exchange space, but also as a lifestyle brand. According to Usi, this collaboration with La Liga represents a unique opportunity to inspire new generations, motivating them to pursue their dreams, whether in sports or in the world of cryptocurrencies. “We want to show that if you work hard and follow a passion, it is possible to achieve success,” he stresses.
The partnership also includes Bitget’s participation in sporting events, where they plan to implement innovative marketing campaigns that highlight their commitment to sports and the community. Usi mentions that these types of activations allow Bitget to integrate more effectively into popular culture, giving fans not only a platform to exchange cryptocurrencies, but also an emotional connection to the brand.
In addition, Usi emphasizes that transparency and accessibility are key to building a trusting relationship with users. “We want people to know that there are real people behind Bitget. Trust is built on transparency, and we are committed to being accessible to our community,” he explains.
With a customer base of 45 million and exponential growth in emerging markets, Bitget is proving its ability to adapt and thrive in a highly competitive environment. Usi stresses that, through their partnership with La Liga, they plan to continue to expand their influence and
offer value to their users, not only as an exchange, but as a promoter of an innovative lifestyle.
The partnership between Bitget and La Liga is a clear indication of how cryptocurrencies can intertwine with sports traditions, creating unique opportunities for interaction and growth.
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